Ashley Cruz Portfolio homepage
Ashlee needed a portfolio that was visually appealing, easy to navigate, and scalable.
As a developer, I have a passion for clean edges and grids. I used this passion to create a black and white style portfolio for Ashlee with subtle hover interactions. Her home page shows each category of work in bold letters, and hovering over a category reveals a sneak peek of what's inside.
I created a subtle way to expand on Ashlee and who she is, without taking too much away from her work and the rest of the site.
I also used proximity and alignment principles to create a visually appealing and organized portfolio. For example, I grouped related elements together and used white space to create a sense of balance and harmony. I also used a consistent grid system throughout the portfolio to ensure that all of the elements were aligned and easy to read.
One of the challenges I faced was finding a way to showcase all of Ashlee's content in a way that could be easily read and digested by a wide array of people, on different devices, while still maintaining a timeless and clean appearance.
To solve this challenge, I used a combination of white space, typography, proximity, and alignment to create a layout that is both visually appealing and easy to navigate.
Each category on her "work" page shows a draggable collection of high-quality images and GIFs accompanied by a title and optional text about the category.
Overall, I am pleased with the results of Ashlee's portfolio. It is a creative yet minimal and clean way for her to present her work, and it is easy to update and grow with her. I am confident that Ashlee's portfolio will help her to stand out from other digital designers and photographers and attract new clients.