a portfolio for a new-york-based product photographer
screen shot of ashlee cruz home pageHome page of her website

Product Design

Contentful

Javascript

Gulp JS

2018

Ashlee needed a portfolio that was visually appealing, easy to navigate, and scalable.As a developer, I have a passion for clean edges and grids. I used this passion to create a black and white style portfolio for Ashlee with subtle hover interactions. Her home page shows each category of work in bold letters, and hovering over a category reveals a sneak peek of what's inside.

screenshot of ashlee cruz home pageI created a subtle way to expand on Ashlee and who she is, without taking too much away from her work and the rest of the site.

I created a subtle way to expand on Ashlee and who she is, without taking too much away from her work and the rest of the site. I also used proximity and alignment principles to create a visually appealing and organized portfolio. For example, I grouped related elements together and used white space to create a sense of balance and harmony. I also used a consistent grid system throughout the portfolio to ensure that all of the elements were aligned and easy to read. One of the challenges I faced was finding a way to showcase all of Ashlee's content in a way that could be easily read and digested by a wide array of people, on different devices, while still maintaining a timeless and clean appearance. To solve this challenge, I used a combination of white space, typography, proximity, and alignment to create a layout that is both visually appealing and easy to navigate.Each category on her "work" page shows a draggable collection of high-quality images and GIFs accompanied by a title and optional text about the category.

screen shot of ashlee cruz project pageEach category on her "work" page shows a draggable collection of high-quality images and GIFs accompanied by a title and optional text about the category.

Overall, I am pleased with the results of Ashlee's portfolio. It is a creative yet minimal and clean way for her to present her work, and it is easy to update and grow with her. I am confident that Ashlee's portfolio will help her to stand out from other digital designers and photographers and attract new clients.